Aaron Shields

Aaron Shields

Executive Strategy Director, Fitch

Aaron is the Executive Strategy Director for FITCH, and is based in London. He works with leaders in the field such as Starbucks, Sephora, Samsung, Lego, Lynk & Co, Tata, Argos and Dell. With over 20 years’ experience, Aaron helps retailers connect physical, digital and service touchpoints together for compelling customer experiences, and supports their approach to market as well as the design of their future retail experiences. He is a regular speaker at industry events, and an expert spokesperson in the media.

Personalisation In The New Retail Reality

Future of Shopping

Creating a continuous omnichannel story for fans and consumers Strategies to connect offline stores to events Connecting Content and influencer marketing initiativess

Future of Shopping
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