Executive Strategy Director, Fitch
Aaron is the Executive Strategy Director for FITCH, and is based in London. He works with leaders in the field such as Starbucks, Sephora, Samsung, Lego, Lynk & Co, Tata, Argos and Dell. With over 20 years’ experience, Aaron helps retailers connect physical, digital and service touchpoints together for compelling customer experiences, and supports their approach to market as well as the design of their future retail experiences. He is a regular speaker at industry events, and an expert spokesperson in the media.